FASHION RENTAL POP-UP
PARTNER: H&M MITTE GARTEN
ROBE SERVED AS STRATEGIC AND CREATIVE LEAD FOR A PIONEERING RENTAL POP-UP DURING BERLIN FASHION WEEK. HELD ON BERLIN’S FAMOUS KURFÜRSTENDAMM, THE EXPERIENTIAL SPACE INTRODUCED AN INNOVATIVE FASHION FLATRATE, ALLOWING CONSUMERS TO BORROW PIECES FROM EMERGING LOCAL TALENT, VINTAGE CURATORS AND H&M’S RENTAL OFFERING.
WE LED THE CONCEPT, PRODUCTION AND CREATIVE DIRECTION, POSITIONING THE POP-UP AS A COMMUNITY-DRIVEN SPACE WHERE CIRCULARITY MEETS CULTURE. THE EXPERIENCE WAS ENRICHED BY A REFRESHING, LOCAL TOUCH FROM ROY KOMBUCHA AS OFFICIAL DRINK PARTNER, ALONGSIDE GOODIES FROM GITTI CONSCIOUS BEAUTY.
THE POP-UP SOLIDIFIED ITS ROLE IN PUSHING CIRCULAR FASHION FORWARD WITH BACKING FROM FASHION COUNCIL GERMANY AND STUDIO2RETAIL.